HORMONE ---

HORMONE was born in 2015 from the idea of Maurizio Fracassetti, a young entrepreneur passionate about fashion and graduate, not by chance, in Fashion Design and Product Design. Stopping by his shop in the heart of Bergamo means finding yourself inside a world that is colorful not only in its materials, but also in its ideas. His T-shirts are much more than simple shirts: made with 100% pure organic cotton, they are first sewn and only subsequently hand-printed with the fanciful, tropical and floral motifs that characterize the brand. This helps to reduce waste and gives the product all the personality of handmade craftsmanship. The simplicity of the cuts, the quality and attention to detail combined with the use of natural fibers, new recycled fibers and ecological colors