Landi Fashion ---

Together with the Urban Commerce District, we met Francesca and Federica, owners of Landi Fashion, a historic shop in the beating heart of Bergamo Bassa. This is their story: A pink heart stands out on the storefront and website of this women-led business. Inside we are greeted by Francesca and Federica, the two sisters who – since 1995 – have managed the women's clothing store in the city center, at the beginning of via XX Settembre. Both are beautiful, smiling, and enthusiastic about this work and this long history in which they have grown, starting from when, as children, they played with the cash register in their maternal grandfather's sportswear shop opened in 1968. It was then their mother Lella who in 1995 decided to dedicate herself to women's fashion: "She traveled through all the